is all in a burger (or chicken nuggets with fries) according to McDonald’s announcement yesterday of analyst busting monthly sales rises.  It is good to report on a company which is actually benefiting from our tightening of belts (possibly loosening again upon leaving the outlet)  and is not having to implement widescale redundancies and other cost saving measures.

What has contributed to this success?  Why has McDonald’s succeeded whilst others (we won’t compare to Burger King here) have floundered?  Some will put this down to their re-directed focus towards food health issues (they do now offer salads), others to their highly tuned brand (whose toddler does not recognise the golden M?) and others to value for money.

Whatever it is, those working and eating and owning McDonald’s are certainly McHappy today.